The Jack Project

If you were the CEO of Encyclopedia Britannica in 1985, were you in the book building or information business? How you answer that question could determine the fate of your company. The corollary question for those of us in schools in 2012 might be: Are we in the academic or human development business?

In both instances, the right answer is the broader one, and while in our particular case, we want to do everything we can to help our boys learn to read, write, create, analyze, and communicate to the best of their ability, we don’t want anyone to succeed in school and fail at life.

During a recent presentation by the leaders of “The Jack Project,” an organization devoted to de-stigmatizing mental illness, they featured this You tube, which was put together by some students as a creative response to bullying. It’s a part of the Kids Help Phone organization.

This clip isn’t the most polished piece of footage you’ll ever see, but there is something earnest about these high school students’ (Hey, these kids are from Labrador!) trying to capture the pain of adolescence and the importance of belonging.

I wonder if our boys can do something creative to promote “The Jack Project” and “Kids Help Phone” too? Anything that helps us become more open and honest about mental health issues would be a step in the right direction.


5 thoughts on “The Jack Project

  1. “There is no despair so absolute as that which comes from the first moments of our first great sorrow when we have not yet known what it is to have suffered and healed, to have despaired and recovered hope.”
    ― George Eliot

    The Jack Project is an incredibly important and valuable resource. I have directed numerous families in distress to begin their search for solutions here. Let’s keep talking.

  2. Wow, blew me away, what a powerful video. The simplicity of images and the sound track, my eyes welled up. Very well made.
    Thank you for sharing this. From someone who looked different, was bullied but got through and is a parent with two young boys.

    Thanks Jim

  3. I too loved the video and agree that it is even more powerful in its simplicity. I have asked the Jack Project to consider sponsoring an award for the Toronto Student Film Festival ( It would be given to the best short that stimulates conversation about mental health issues. I will let you know if they say yes. Then we can work to get submissions from UCC as well as other schools.
    Social Worker RSGC and Crescent

  4. Laurie,

    I was a puddle, too.

    What put a spring in my step was the smile on the girl who wrote “I stood up and they backed down.”

    It’s at the 1:45 point, and it’s a great moment.



  5. This is a brilliant video. I cried. It struck a chord in me. Even for those who were never bullied growing up, there is something in the message in this video that resonates. Thanks Jim.

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